CES 2025 Las Vegas: Summary of all the news

We have already been able to attend the first major technology trade show of the year, as the 2025 edition of the Consumer Electronic Show (CES) is bringing together the leading electronics companies in Las Vegas.

From January 7 to 10, new products and the latest advances from technology giants such as NVIDIA, Panasonic, Accenture, Volvo, SiriusXM, Samsung, Google, Deloitte, Siemens, Orion Nasa… We have compiled the most important moments and launches of the event.

*We will update the article with the highlights of each day.

CES Conference 2025 | Recap

The latest edition of CES 2025 has officially opened, where we have been able to find miles of dazzling exhibits, futuristic stands, new product launches in mobility, smart homes, digital health, wearables, etc.

This year we are seeing many artificial intelligence products, as well as great announcements from LG or NVIDIA, or new products from Samsung or Sony.

NVIDIA Blackwell RTX 50 Series GPUs

During his keynote address, NVIDIA CEO Jensen Huang showed off the company’s new RTX 50 series graphics cards, promising massive performance improvements over the 40 series generation of cards.

The new GPUs are called the GeForce RTX 5070, 5070 Ti, 5080 and 5090. The latter is the most powerful card Nvidia has made so far, but also the most expensive ($1,999). The lineup star could be the RTX 5070, which promises performance on par with Nvidia’s previous flagship card, the GeForce RTX 4090, for as little as $549.

With all this, there is a big improvement in performance figures with DLSS 4 technology, which uses AI to boost FPS figures and is not yet widely supported.

Cosmos of NVIDIA

Huang also discussed Cosmos, a base model that understands the physical world. Just as GPT was a base model that understood language and Stable Diffusion was a base model that understood images, Nvidia has created a base model that understands things like “friction, inertia, gravity, object presence and permanence, geometric and spatial understanding.

A world model like Cosmos is necessary, he said, because “if you want AI to be able to operate and interact in the physical world sensibly, you’re going to have to have AI that understands it.”

Latest Intel Core Processors

Intel introduced new processors in its “Core Ultra” series for mobile computing.

The company says these processors will increase efficiency, longer battery life, and artificial intelligence enhancements to boost performance for enterprise, maker, and gaming customers. Intel’s announcement comes amid increasing competition in the AI-enabled PC space.

Panasonic increases AI investment

The company has launched “Panasonic Go”, a corporate initiative with which it has stated that it will drive growth through investments in artificial intelligence across the technology giant’s operations.

Yuki Kusumi, CEO of Panasonic, shared this initiative and other developments, such as the goal that 30% of its revenue by 2035 will be from AI-related businesses.

They also introduced “Umi,” a new platform that uses artificial intelligence to be a “personalized family wellness coach.” A quick demo by Panasonic showed that Umi, which looks like a chatbot, responds to users and performs various tasks, including scheduling family meetings, tracking and suggesting favorite activities, and summarizing how family members are doing.

Samsung Electronics and its vision for the future

Samsung’s presentation had a clear focus on their commitment to making AI an everyday, ubiquitous experience, also encompassing IoT and sustainability, while expanding on the theme of “AI for All”.

They highlighted the focus on seamless connectivity between devices and a unified user experience thanks to AI. They presented innovative solutions for vehicles and marine vessels that leverage One UI and SmartThings.

They also emphasized the evolving role of technology, which goes beyond functional convenience to foster social value through AI-driven personalization and sustainable solutions.

Delta and its way of “making attendees fly

Delta’s presentation at the Sphere in Las Vegas left no one indifferent.

The 10,000 or so attendees felt from their seats the rattle of an airplane on takeoff and the strong air of the jet turbines as they watched hyper-realistic landscapes on the world’s largest LED screen, a spherical screen of 54,000 square meters in area and 112 meters high.

The event was attended by major stars such as actress Viola Davis, former professional soccer player and commentator Tom Brady, and singer Lenny Kravitz. The company’s CEO, Ed BAstian, wanted to celebrate the company’s 100th anniversary and announced that it has joined forces with Thales Avionics to install high-definition screens on Airbus A350-900s starting in 2026. In fact, he compared the quality that its new QLED 4K HDR smart displays will have to that of a movie theater and said they will feature a 96 terabyte storage system, which is a vast improvement on the average capacity of the entertainment system that the screens in Delta’s backups now have.

He also added that the airline will have an AI chatbot called “Concierge,” which will help passengers avoid missing their flight by sending reminders and recommendations to get to the airport on time.

LG’s portable TV

LG has launched StanByMe 2, an upgrade of the previous model with longer battery life (four hours) and higher resolution (1440p).

It is a 27-inch battery-powered TV that comes in a carrying case and went viral last year thanks to its convenient and economical form factor for travelers.

Honda and its EV models

Honda unveiled prototypes of the first two models of its 0-series, the Japanese automaker’s upcoming line of high-tech electric vehicles.

Honda also unveiled the vehicle operating system it plans to use in all 0-series models. The software, called “AISMO OS” after a humanoid robot Honda brought to CES 20 years ago, will be integrated into vehicle systems ranging from automated driving and advanced driver assistance to the in-car infotainment system.

Robots of all kinds

Robots have been one of the pillars of CES for years, and this edition was not going to be less.

It has been possible to see a hybrid of robot and lamp from Jizai (similar to the mythical one from Pixar), the robot R3D3 from OpenDroid, in charge of household chores, or the Roborock Saros Z70, a robot vacuum cleaner with a robotic arm to pick up obstacles in its path.

We also find many smaller options such as the Mi-Mo, Mirumu, and Loona or an autonomous lawn mower from John Deere.

Sony and its commitment to video games

Sony has unveiled its Midnight Black collection, a new color scheme for a range of PS5 accessories launching next month. The PS Portal, DualSense Edge, and Pulse Explore wireless headsets will cost $200, while the Pulse Elite wireless headset will cost $149.99.

An anime series based on Ghost of Tsushima has also been announced, which will launch on Sony-owned platform Crunchyroll in 2027. It’s a notable release, as Ghost of Tsushima: Legends will be the first anime adaptation of a PlayStation Studios game.

And it wasn’t the only thing, you can see it in the video below:

Toyota’s innovation lab

Toyota announced the launch of “Woven City,” a site located near the base of Mount Fuji that the company advertises as a “proving ground” for all things mobility, later this year. Construction of Woven City’s “phase 1” buildings has been completed and it plans to begin welcoming its first residents starting in the fall of 2025.

Initially, the residents will be Toyota employees and their families. The total population of Woven City is expected to reach 2,000 over time, and the community will gradually include outside scientists and inventors as well, according to Toyota.

Toyota Motor Corporation President Akio Toyoda called Woven City a “living laboratory” for innovation, ranging from sustainable energy and autonomous transportation to interactive pet robots.

Holograms for everyone

Holoconnects showcased its “holoboxes,” its latest holographic devices that help people communicate through life-size and miniature holograms around the world.

André Smith, CEO and co-founder of Holconnects says the company has deployed hundreds of these devices for a variety of uses, such as bringing doctors to rural communities and helping teachers enter multiple classrooms simultaneously. And, more recently, Holoconnects is also leveraging artificial intelligence and the hospitality sector.

In collaboration with hospitality companies, Holoconnects has launched an AI-powered avatar technology designed to work in hotel reception areas..

(Foto AP/Jack Dempsey)

Amazon Robotaxis

Vehicles with no steering wheels or pedals have been spotted already on the streets of Las Vegas, San Francisco, and Foster, but, for now, passengers are limited to employees and special guests.

However, Amazon-owned Zoox says its robotaxis will soon be available to the public as a ride-hailing service. Right now, according to Levinson, Zoox has a couple dozen robotaxis in Las Vegas and San Francisco, and the company plans to multiply that number by “several” within the year.

Monitors for people with dyslexia

The company Lili for Life has designed a monitor to help people with dyslexia by addressing the underlying problem of mirrored overlapping images, which causes dyslexic people to have two dominant eyes.

The Lili display emits almost imperceptible flashes of light that correct this overlap by creating a change in visual perception. This innovation makes reading smoother, faster, and less tiring, improving text comprehension and making the experience more enjoyable for the reader, according to the company.

Solar umbrellas

Anker introduced Solix, a vertical sunshade equipped with the company’s new generation of solar cells.

The foldable device can produce up to 100 W of power, which should be enough to keep phones and other devices charged. It will be available in spring or summer this year.

Smart lipstick for people with disabilities

Grupo Boticario is combining AI and robots with lipsticks to make cosmetics more accessible and inclusive.

The goal is to bring this type of product closer to people with visual and motor disabilities. The machine, which uses AI, scans the shape of your lips and your skin tone. A robotic arm then paints your lips with one of the available four shades.

More eccentric launches

As usual, there has also been room for less conventional products, such as an electric spoon from Kirin. This spoon sends an electric current through the spoon to the tongue, making the taste buds think they are eating something saltier than it is. It’s a useful device for people who want or need to consume less salt.

We have also seen other peculiar launches such as the Bebird headphones, which do not play music, but are ear cleaners, which have cameras and sensors that connect to an application on the cell phone that shows the wax inside the ear canal.

And, for now, that’s all for today, but we will continue to update the article with new releases every day, so don’t miss the updates.