WORLD CUP 2010 APPLICATION
THE CHAMPIONSHIP PLAYER
Plain Concepts developed the player that brought the victory to the Spanish soccer team during the last World Cup in South Africa. Most matches were played during work hours, so not all the people was going to have access to a TV: the internet streaming traffic was going to be huge.
But this wasn’t another World Cup where Spain was going to be eliminated in semi-finals, this was Spain’s year and everyone wanted to participate. Integration with the top social networks was a must, too! And everything had to be done in 6 weeks (the FIFA didn’t want to reschedule the matches…).
In this short time, Plain Concepts developed one of the most advanced Silverlight players in the world. Using SmoothStreaming and the custom “Minute by minute” technology, users could quickly watch the most important actions of the match and jump directly to them while chatting with “La Afición”: people from Facebook, Twitter and Messenger talking at the same time and showing their support to the team. All of this was carried out from the same experience.
Azure was the only architecture dynamic enough to quickly switch from 4 VMs to up to 150 VMs in the server backbone when Spain was playing. More than 1 million users watched the Switzerland vs Spain match, becoming the biggest internet streaming event in Spain ever!